Brand
Re-invention

The client was viewed in the market as being out of touch with consumers and the health benefits that their customers’ food, beverage, and supplements deliver.  The client utilized Concision’s experience in the human nutrition market to facilitate a complete re-branding of their business after acquiring another company.  Concision parlayed existing marketing materials from both legacy companies to contribute equally to the new brand image blend.  The re-branding required new brand guidelines and templates for all software platforms and communication vehicles.  An entire raft of deliverables was provided including tradeshow booth redesign, employee communication road shows, product label redesign, corporate banner and poster redesign, brochure makeovers, internet redesign, speech copywriting, gifts and give-away design, event agenda, invitations, tent cards, and the list goes on.  The brand re-invention was a huge success.  The client was delighted with the level of detail and depth of understanding for this global project by Concision.