Commercial and University Collaboration

The client identified a 3-way partnership opportunity in which the client (an ingredient manufacturer) would invest in scientific research to be conducted at a selected University, with the participation of the branded food in which the ingredient was consumed.  The University would benefit by enabling their staff and students to conduct clinical trials which advanced human nutrition scientific knowledge and provided hands-on experience for students.  In return, the client would be able to research specific outcomes related to the ingredients they promote, while the brand marketer would receive clinical evidence for label claims.  Concision was enlisted to support in the meetings in which the 3 parties would collaborate.  The brief was to create visual (backdrops, presentations, posters), verbal (speech writing, key messages, Q&A), and written (agendas, invitations, certificates, press releases) collateral material to ensure all three parties interacted with a common understanding of the partnership framework of the partnership.  The client has conducted the partnership for the past three years with great success and recognition for the endeavour.