Partnership Value Supplement Industry

The client was faced with an on-line reverse auction for supplying their ingredients to a dietary supplement brand marketer.  Based on all the value-added services they provided, this reverse-auction opportunity felt more like a disaster.  The client had a prescribed time in which they could enter their value-added services into character-limited fields.  The forms would be opened 2 days prior to the reverse auction.  They had the option to leave fields blank, but they needed each word to express volumes about the value they deliver.  Concision orchestrated the submission by conducting a key staff audit of services, products and offerings from the client including numerous items the client regarded as standard, but which were not standard across their competition.  Concision drafted all the form fields prior to access day and the content was internally approved.  When the forms were open on-line, the client had exactly what was required to fill in the forms, allowing them to focus solely on creating a mutually-beneficial price offering.  At the end of reverse auction, the client retained his volume with the customer and were praised as the only supplier that seemed to understand the entire process.  Concision is called concision because it concisely conveys immense value, but only by first listening very carefully.