Country Penetration
Strategy

The client’s goal for their business in China was to achieve €50 Million Revenue with an ROS of 30% in 3 years, over 3 times the market growth for the period.  Deliverable included a 23-page comprehensive plan, in which the client’s strengths and weakness, in comparison to their main competitors, were defined as well as the internal and external threats and opportunities.  Beyond this classic analysis, core value-added pillars required by Chinese customers were called out including gaps in the client’s current offering, and resources required to close the gap.  Critical partnerships, supplements to in-house knowledge, and China-specific modifications to the client’s overall global strategy were distinguished.  The strategy was sub-divided into the functional food, dietary supplement, and non-nutritional food formulation segments.  The plan discussed alternative strategies for growth and why those were not preferred, and culminated in a detailed action plan for execution with staff names and target dates.  The client was delighted with the level of knowledge Concision could condense from the organization’s touch-points in a short time frame and expressed that the plan was ready for execution pending investment approvals by their board.