Strategic Business
Transformation

The client expressed the need to cease running from one urgent project to another within marketing.  They lacked a cohesive game plan for the next 5 years in terms of highest potential segments upon which marketing and sales should focus.  Concision mapped out a 5-year marketing strategy in line with the overall business strategy, which was purely financial in nature.  The plan included the best segments to focus upon given their portfolio, strengths, geographic coverage, supply chain constraints, plus current and future human resources.  Where opportunities existed, but were outside their reach, they were highlighted with a framework of investment required to win.  Based on the brief, this strategy focused heavily on short-term wins in marketing to enable the existing sales staff to sell the existing portfolio.  The clarity delivered to the client was a “breath of fresh air” due to its pragmatic approach.  The client reported having, for the first time, a specific plan with very achievable stepping stones upon which to outlay employees’ goals.  Delivered in Word document and PowerPoint format for pitching the implementation to business management. Both documents were conveyed personally by Concision to management.