Concept
Marketing

The client wanted to pull together a portfolio of finished product concepts using their pre-blended nutritional mixes.  Numerous smaller customers were seeking turn-key solutions and the client had a filing system full of recipes.  There was no comprehensive, organized and appealing library of concepts for clients to browse.  Concision was enlisted to create a common brand identity for these concepts, allowing a client to readily visualize their brand using the client’s premixes.  Concision has the experience in marketing and food science to be able to quickly convert formulations across various applications and suggest appropriate finished product packaging motifs and label claims in compliance with industry regulatory requirements.  This branded library deliverable reduced the time to marketing for the clients’ customers, thereby creating customers more quickly for the client.