Branding and Communication
Creative, Clear and Consistent
As the strategy for the business is set, the marketing strategy is framed.
Although your brand is intangible, it is clearly an asset and it’s value must be augmented. Done well, the brand speaks volumes without more than a few words or simply a logo. But to achieve that state takes careful planning and consistent execution. Marketing strategy is implemented via tactical marketing elements which work like instruments in a symphony to create the music of your brand. How does yours sound?
Our branding and communication capabilities will deliver a brand evolution strategy and tactical communications. The plan will comply with budgetary constraints, or propose extended investment with rewards forecasted. Tactics may include aligning all collateral material to one brand identity, creating brand boilerplates and templates, writing content such as brochures, website or directory promotions, advertisement creation, social media planning and execution, speech writing, trade publication ghost writing, poster show visuals, training manuals and testing, organisational milestone leveraging, content creation for trade events, technical and scientific presentations, public relations tactics, and concept marketing.