Total Partnership Value Food Industry

The client was presented with an opportunity to win over 3 Million AUD in annual business with a leading Australian food manufacturer.  They understood they would likely lose the bid if it was purely based on price.  The client utilized Concision to create a Total Partnership Value bid package.  This package was not only based on the current business at stake, but summarized a decade of partnership touch-points between the client and the customer.   Historical relationships are not always relevant in today’s “what have you done for me lately” market, but the relationships between the client and customer that went all the way to the board level surprised many of the decision-makers.  In addition, the total value offering to the client, when distilled to dollar valuations, clearly outperformed the competition.  The cherry on top was the element of future strategic alliances that, until the advent of the bid package, the client had not fully considered.  The client won the contract for the business and was absolutely delighted with the accurate, creative and inclusive nature of the bid pitch package. Format of deliverable, 34-page PowerPoint deck, plus presentation video with scripts from Concision to coach those who would deliver it.